How the Service Keeps Track

Services that charge per visitor usually keep track by the use of "Doorway" pages. This in itself is no problem. We use similar pages (see Anchor Pages) ourselves as one of the tools to achieve higher rankings on search engines. The difference is that we put our pages on your server, so even if you no longer use our service, those important links from the search engines to your doorway pages stay in place. With a service that charges by the visitor, those pages are hosted on their server, so they can keep track of the visitors that see them and continue on to your site. When you no longer use their service, the doorway pages disappear, along with your website traffic. It's a pretty convincing way to force you to continue using their service. We prefer to rely on excellent value and customer service to maintain our customer relationships.

Too Much Reliance on Doorway Pages

With our search engine positioning services, Anchor pages is just one of the tactics we use. We also work to optimize the pages in your existing website, because a content rich site that's been optimized with proper Metatags and Keyword weighting can be extremely effective in ranking well on search engines. We have no vested interest in using one tool over others. We do whatever we need to make your online marketing work!

Services that charge per visitor only get paid if someone comes through one of their doorway pages. They have no reason to use other tools, because they wouldn't get paid this way. They rely completely on one search engine positioning tactic. This is increasingly dangerous as more and more search engines place more importance on site popularity and less on keyword relevance, an area where doorway pages are not terribly effective.

Being Penalized for Success

A typical charge per visitor for one of these positioning services is $.25 per visitor. Doesn't sound like much, right? A reasonable investment for a potential customer? Let's compare to our charges and see. One of our clients, Champion Marine, went from 800 visitors per month to 9,000 per month with our service. In an average month, 2500 of these visitors would have been directly referred from a search engine through our positioning efforts. At $.25 per visitor, this would have cost Champion $625. Our service cost $55 per month. No comparison? That's what we think too.